Father’s Day is on June 15 this year! Did you know that? Kkkkk… Of course, most people didn’t! Actually, let’s be real, most dads didn’t!

It’s strange, isn’t it? Mother’s Day gets all the glitz and glamour, flower deliveries, spa vouchers, heartfelt commercials that make you ugly cry. Meanwhile, Father’s Day barely gets a pat on the back and a new pair of socks. But why? Why do we, year after year, forget to make a big fuss over Father’s Day despite its massive retail potential?

Could it be that we just love our moms more? Or maybe… just maybe… do dads secretly prefer it this way? Things that make you say “Hmmm…“

So Who Really Invented Father’s Day?

Let’s talk history, because every great holiday needs a juicy origin story.

Enter Harry C. Meek, a member of Lions Clubs International, who claimed in 1915 that Father’s Day was his genius idea. He even picked the third Sunday in June because… wait for it… it was his own birthday! Now that’s some strategic celebration planning.

But before we go handing Meek the crown, the internet disagrees. According to Wikipedia (the holy grail of online fact-checking), the first big Father’s Day celebration actually happened on June 19, 1910, in the YMCA of Spokane, Washington, thanks to Sonora Smart Dodd. Her father, William Jackson Smart, a Civil War veteran and single dad who raised six kids, was the inspiration behind her quest to honor dads everywhere.

One detail remains crystal clear: merchants saw the success of Mother’s Day and couldn’t resist cashing in on the fatherly love train.

African Retailers – Take Notes!

Here’s the BIG business lesson: holidays like Father’s Day only thrive when merchants actively push awareness. The challenge in Africa? Coordinated marketing efforts are still evolving. But thanks to zonline.africa, merchants now have an easy way to participate in Father’s Day awareness campaigns for as little as 66 cents per day!

Retailers, consider this your call to action -> Father’s Day isn’t just about gifting dads socks and BBQ utensils. It’s about celebrating them with flair and strategy!

The “Nothing Box” Theory & Why It Doesn’t Apply Today

If you ask comedian Mark Gungor, men’s brains are built like tiny neat little boxes, each one assigned to a different life topic: job, car, family, kids… and somewhere hidden in the basement, mom. The golden rule? The boxes never touch.

That brings us to The Nothing Box, a.k.a. the happiest place in a man’s mind. The sanctuary of doing absolutely nothing, just staring off into space, chilling, and being blissfully unbothered.

But here’s the twist: Father’s Day is the ONE day that men don’t want to be left in The Nothing Box! Do you agree? This is the one glorious exception where the boxes can touch, emotions can run wild, and dads deserve the royal treatment!

So plan something exciting for the dads in your life this Father’s Day… just this Father’s Day.

Who Really Gets to Celebrate Father’s Day?

Traditionally, this holiday is for dads, but… let’s get real. We live in modern times.

🧐 Should single parents get double celebrations, for both Mother’s Day and Father’s Day? 🐶 Should pet dads get their own honorary mention? After all, keeping a dog alive is a full-time job. 🌍 Is Father’s Day even relevant in Africa? 🏴 Some countries don’t even celebrate it, Indonesia only declared it in 2006, and Latvia joined the party in 2008!

What’s Your Father’s Day Plan?

🥹 If that didn’t hit you right in the feels, you might need to check if you have a Nothing Box of your own!

So… what’s YOUR plan for Father’s Day? 🎁 A thoughtful gift? 🍽️ A special lunch? 🏞️ Maybe an adventure that gets dad out of his Nothing Box?

No matter what you choose, make it memorable.

In Loving Memory of the Dads We’ve Lost

To all the fathers who are no longer with us, we honor your legacy, your love, and your sacrifices. May your families remember you fondly and continue celebrating the incredible impact you had in their lives.

❤️ Happy Father’s Day! ❤️